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Role of Gig Economy in Empowering Women in India Introduction
The gig economy refers to short-term, flexible, freelance jobs often facilitated by digital platforms.
In India, gig employment is projected to reach 2.35 crore workers by 2030 (NITI Aayog, 2022) , with significant participation from women.
Ways in Which the Gig Economy Empowers Women 1. Increased Workforce Participation
Flexible work models allow women to balance professional and domestic responsibilities .
Example: UrbanClap (now Urban Company) enables women to work as beauticians, tutors, and home-service providers.
2. Financial Independence
Gig work provides direct income without traditional job constraints, enhancing women’s financial autonomy.Example: Women-led businesses on Etsy India contribute to financial self-sufficiency.
3. Work-from-Home Opportunities
Many gig jobs, such as content writing, digital marketing, and online tutoring , allow women to work from home.
Example: Vedantu and Unacademy offer women remote teaching roles.
4. Breaking Societal Barriers
Gig jobs reduce workplace discrimination and allow women from conservative backgrounds to earn.
Example: Women drivers on Ola and Uber are challenging gender norms in the transport sector.
5. Skill Development and Entrepreneurship
Platforms provide training programs for women to enhance their skills.
Example: Amazon Saheli and Flipkart Samarth support women entrepreneurs in selling products online.
6. Inclusion of Rural Women
Digital platforms help rural women access broader markets.
Example: Self-Employed Women’s Association (SEWA) integrates rural women into the gig workforce.
Challenges & Limitations
Lack of social security (no PF, maternity benefits, insurance).Wage gaps and job insecurity .Digital literacy barriers limiting rural women’s participation.
Conclusion
The gig economy has enhanced financial inclusion, workforce participation, and entrepreneurship among women.
However, policy interventions like social security benefits, digital training, and gender pay equity are needed to maximize its impact.
